The Club Mom is proud to be partnering with The Cure Starts Now & Graeters again this year for the Cones for the Cure Campaign. Started in 2007, as tribute to Elena Desserich. Elena was a beautiful, artistic, 6 year old resident of my hometown Wyoming, Ohio, who lost her battle to pediatric brain cancer.
Elena’s Blueberry Pie Ice Cream was named after Elena as part of a wish donated by Graeter’s to The Cure Starts Now’s annual Once in a Lifetime Gala & Auction. The Groteke family won the wish and invented the flavor in 2008. Elena’s heart painting is the inspiration for the pint design. A portion of the proceeds from every scoop benefits The Cure Starts Now.
During Cones for the Cure, guests that visit a Graeter’s store during the campaign period have the opportunity to donate a $1 or $5 “Cone for the Cure.” Graeter’s will also offer a $20 savings booklet for every donation of $5 or more to The Cure Starts Now. Graeter’s will be giving away FREE scoops of Elena’s Blueberry Pie ice cream on two secret days during the campaign. In 2014, $75,000 was raised in just two weeks!
The promotion is kicking off this Thursday, September 10. Be sure to “like” Cones for the Cure on Facebook and follow on Twitter so you can be the first to get the “inside scoop” about FREE ice cream days, giveaways and more!