perfectly engineered just for you – that evolves with you. Formulated based on your hair and environment. Thank you technology.

For the last couple of weeks, I’ve been using custom shampoo and conditioner from a new company called, Formulate.  They specifically engineer your shampoo and conditioner to account for your natural hair, your hair goals, where you live, and your lifestyle. To make your formula, you take a hair quiz online. They pretty much cover all the bases